PR CAMPAIGN, FESTIVAL

BEAT-HERDER FESTIVAL

Testimonial:

“Press release - sorted. Press requests - sorted. Press office - sorted. Artist interviews - sorted. Everything done ✔

Putting the PR into PRofessional, imPRessive and suPReme.

Best of all.. we love working with Rachel, she's great!!”

Nick Chambers, Beat-Herder Festival co-founder

Client since 2015
Services: Comms Strategy · Media Relations · Content Support · On-site Press Management

Brick has proudly partnered with Beat-Herder for a decade, shaping their long-term communications strategy and evolving press presence. From campaign planning to on-site press hosting, we act as an embedded comms partner, supporting the festival’s growth while keeping its independent spirit front and centre.

Strategic approach:
We work closely with the festival team to plan and deliver a consistent media strategy that balances story, community voice, and artist visibility. Each year, we refresh messaging, evolve narratives, and align content to key cultural moments to maintain momentum with both new and returning audiences.

Key work includes:

• Long-term comms planning and storytelling across press cycles

• Media training and press opps for key artists and spokespeople

• Curating artist-led content, including social assets and playlist features

• Shaping tone of voice and core messaging for festival-wide use as needed

• Managing on-site press operations, hosting over 60 press and tastemakers each year in our dedicated press space

Results:

• 100+ pieces of coverage per year across national print, online, social and broadcast

• Consistent presence in key festival guides including The Guardian, BBC, DJ Mag, The Independent, The Telegraph

• Ongoing features and glowing reviews in Louder Than War, Mixmag, The Mirror, Big Issue, Clash, The Courier and more

• eFestivals named us “the best press tent on the festival circuit” (2023)

This is a long-standing, high-trust partnership that reflects our favourite kind of work: strategic, collaborative, creative, and rooted in culture.

ARTIST

EKITI SOUND

“Brick doesn’t feel like an agency, they feel part of the brand. Rachel’s enthusiasm, creativity and passion for my sophomore album created a holistic, organic environment, which my record greatly benefitted from. I appreciated her work ethic and genuine energy.” Leke ‘Chify’ Awoyinka aka Ekiti Sound.

‘Drum Money' Album Campaign

Project: Album Campaign (June 2023)
Services: Comms Strategy · Press Outreach · Cultural Placements · Release Week Coordination

Brick supported the release of Drum Money, the second album by Lagos-born, London-based producer and multidisciplinary artist Ekiti Sound—a genre-shifting project blending Afrobeat, electronica, and UK bass culture.

We delivered a targeted communications campaign designed to spotlight Ekiti’s cross-cultural narrative and innovative sound, balancing underground music platforms, arts media, and tastemaker coverage.

Strategic approach:
We focused on building a tailored story arc that centred Ekiti’s global influences and artistic evolution, crafting a campaign that felt as layered and genre-fluid as the album itself. Priority was given to culturally aligned press, editorial depth, and placements that offered space for storytelling beyond basic promo.

Key work included:

• Strategic messaging and artist bio refinement

• Targeted outreach across UK, US + international music press

• Exclusive content placements (tracks, videos, premieres, interviews)

• Playlist, radio and mix strategy aligned with key genre spaces

• Coordination of BBC London interview during release week

Results:

• Coverage in music and culture titles including Bandcamp Daily (Album of the Day), DJ Mag, PopMatters, Dummy, Visual Atelier, Equate, Rhythm Passport, Paste, Ones to Watch, and Tinnitist

• Exclusive premieres with DJ Mag and PopMatters

• Rave reviews from In Search of Media, Word is Bond, Bandcamp, and more

• Guest mixes and radio support from Refuge Worldwide, Kaltblut Magazine, and DubLab

• Interview on BBC London during release week

This was a focused, story-first campaign with a personal, high-touch approach designed to serve both the depth of the work and the artist’s long-term vision.

PR CAMPAIGN, FESTIVAL

CRO CRO LAND

Testimonial:

“It was a pleasure working with Brick, they were very responsive to our needs, quickly liaising with us and media contacts to gain previews and interviews. They also have a personal touch, going above and beyond what's required – for example Rachel volunteered her time to be a mentor in our festival education programme where 14-24yr olds learned about different professions surrounding the world of music.”

Julia & Angela, Cro Cro Land

New London Music Festival – Launch Campaign (2019)

Project: Launch Campaign for Debut Edition
Services: PR & Comms Strategy · Media Relations · On-Site Support · Youth Mentoring

Brick led the communications strategy for the sold-out launch of this grassroots London music festival in 2019. The brief: deliver wide-reaching visibility, position the festival as a fresh and credible new voice in the city’s music landscape, and help foster meaningful community engagement from day one.

We handled a full PR campaign and also took part in the festival’s industry mentoring sessions, partnering with youth charity Lives Not Knives to offer advice and insight to emerging musicians around PR, self-promotion, and building their own narratives.

Strategic approach:
Our work went beyond just listings and announcements, we developed clear messaging that introduced the festival’s purpose, voice and lineup to press and audiences alike, while aligning outreach with London’s most relevant media and cultural spaces.

Key work included:

• Campaign messaging and materials

• Press announcements and artist support

• Outreach across news, music, culture and listings press

• Broadcast placements and interview planning

• Participation in industry mentoring programme for young musicians

Results:

• Over 30 pieces of coverage across features, interviews, reviews, previews and listings

• Strong support from key London media including Time Out, London Live, London on the Inside, To Do List LDN

• Broadcast interviews and features on BBC Radio London and London Live TV

• Glowing reviews from London in Stereo, Popped Music, Little Indie Blogs and more

PR CAMPAIGN, VENUE

ELECTRIC GROUP

Testimonial:
“Brick is our go-to PR agency across all of our venues. They are professional, efficient and lovely to work with. We highly recommend them.”
— Electric Group

Electric Brixton, Electric Bristol & NX Newcastle

Ongoing PR & Comms Partner for Electric Group Venues since 2017.
Services: Press Office Management · Comms Strategy · Content Placement · Artist Support

Brick works as the retained press partner for three of the UK’s most exciting independent venues: Electric Brixton (London), Electric Bristol, and NX (Newcastle). Our role spans every corner of venue comms, from planning and messaging to artist support and content placement.

We work show-by-show and across long-term strategy, supporting both live and club programming with a clear, consistent voice and tailored media outreach.

Strategic approach:
We run a flexible press office across multiple cities, maintaining high-quality editorial support for hundreds of shows per year. Our approach is agile and artist-focused, prioritising media that brings long-term value and culturally aligned visibility for both venues and performers.

Key work includes:

• Consistent, high-volume press office management across all events

• Editorial placements and artist-led content creation in partnership with media

• Regular preview coverage across regional, national + culture titles

• Reviews and feature support across varied genres and show formats

• Shaping messaging for new venue launches + public-facing comms

Results:

• Coverage across The Guardian, Evening Standard, Elle, Metro, Music Week, i-D, To Do List, SecretLDN, Londonist, The Times, Wordplay, Daily Star, The Upcoming, Line of Best Fit, and many more

• Consistent artist content across digital platforms and social-first media partners

• Integrated venue voice and messaging across three cities and audiences

PR CAMPAIGN, EVENT

MODERN MUSIC CITIES

Testimonial:

“Rachel worked with us on the delivery of a high profile, international conference entitled Modern Music Cities. All the team found Rachel brilliant to work with and her professionalism and ability to work calmly and at speed during the development of a fast moving, complex project was invaluable. We’d love to work with Rachel again and I’d have no hesitation in recommending Rachel/Brick to others.”

Kevin McManus, Head of UNESCO City of Music
Culture Liverpool

Client: Culture Liverpool
Project: Modern Music Cities – Eurovision Legacy Conference 2023
Services: PR Strategy · Media Relations · On-Site Press Management · Partnerships & Stakeholder Comms

Rachel was brought on to lead the PR and communications campaign for Modern Music Cities, the official Eurovision 2023 legacy conference produced by Culture Liverpool. This high-profile cultural moment brought together industry leaders, artists and policy-makers to explore how music cities can thrive in the modern era.

We developed and delivered a full campaign that raised awareness both regionally and nationally, while also creating deeper media partnerships and securing long-tail impact after the event.

Strategic approach:
With a focus on collaboration and credibility, we built a flexible comms strategy that spanned news cycles, stakeholder partnerships, and content creation. From cross-promotional alignment with industry orgs, to speaker placement and on-site press handling, our work helped ensure the conversation reached beyond the room.

Key work included:

• Full pre-event campaign planning across news, features, interviews and announcements

• On-site press management and interview facilitation during the event

• Coordination with national industry titles and local outlets for maximum visibility

• Speaker press opportunities placed in Music Week, BBC, Music Ally, Access All Areas

• Partnership development with SheSaid.So, AIM Ireland and UK Music

• Messaging integration with UK Music’s “Here, There and Everywhere” report

• Post-event press distribution and follow-up media engagement

Results:

• Widespread pre-event and post-event coverage across BBC News, Liverpool Echo, Music Week, BBC Merseyside, BBC Introducing, Music Ally, Access All Areas and more

• Strategic partnerships that amplified messaging and extended audience reach

• Continued press engagement beyond the event through editorial features and roundups

This project reflects what Brick does best: high-touch cultural comms, partner collaboration, and helping shape important moments into meaningful stories.

PR CAMPAIGN, ARTIST

NWANDO EBIZIE

Testimonial:

“I love working with Rachel! She gets amazing press - I think because she really gets to know the project and understands which publications and individuals will connect with it. I've worked with Brick PR now for nine years, and I wouldn't work with anyone else.”

Client: Nwando Ebizie / Lady Vendredi
Services: Creative Strategy · PR Campaigns · Cross-Disciplinary Press · Artist Development Comms

Brick has worked closely with Nwando Ebizie, artist, composer and multidisciplinary visionary, over many years, across a rich and evolving body of work. From music releases under her name and alter-ego Lady Vendredi to immersive installations and performance, our work has always been rooted in cultural context, storytelling and long-term creative development.

We supported the 2022 release of her debut album ‘The Swan’, and 2023’s ‘Distorted Constellations’—a powerful immersive artwork exploring Afrofuturism and the neurodivergent experience.

Strategic approach:
Our comms strategy has been shaped around Nwando’s fluid, expansive practice, building bridges between experimental music, visual art, Black futurist thought and performance. We’ve built a long-term narrative arc that places her work in the right cultural and critical spaces, securing both specialist and mainstream recognition.

Key work includes:

• Ongoing press strategy and artist-led comms for music and art projects

• Positioning Nwando across cross-disciplinary media and cultural platforms

• Securing reviews, interviews and features in forward-thinking titles

• Supporting the launch of new releases, installations and performances with bespoke comms plans

Results:

• Print spread + photoshoot with The Wire

• Album reviews and cultural criticism from The Guardian, Resident Advisor, The Quietus, Monolith Cocktail, Unorthodox Reviews

• Interviews/features with The Quietus, The Big Issue, Run Riot, Metro, The Ransom Note, Stamp The Wax

• Music features with Bandcamp (New & Notable), Rhythm Passport, Various Small Flames and more